promotion

• Promotion is a key part of marketing, helping to inform and persuade consumers about products
• Promotional activity can be expensive, so it is important that choices are made wisely
• Businesses use promotion to:

  • Inform consumers of a new product or service
  • Persuade consumers to buy a product or service
  • Remind consumers about the benefits of a product or service
• Common methods of promotion include:

  • Advertising: paid-for messages using emotive language to influence consumer purchases through various media like television, radio, print, social media, websites, billboards, and posters
  • Sponsorships: providing financial support to an event, person, or organization in return for prominent display
  • Product trials: encouraging consumers to try a product for free or at a reduced cost
  • Special offers: using incentives like discounts, competitions, buy-one-get-one-free offers, free gifts, money-off vouchers, and loyalty cards
  • Branding: establishing a positive brand image to influence consumer purchase decisions
• A promotional strategy combines various promotional methods to reach the target audience, depending on the business size, budget for promotion, and market segments aimed to reach
• Promotion is a key part of marketing, informing and persuading consumers about products
• Promotional activity can be expensive, so it's crucial to make wise choices
• Traditional methods of promotion can be expensive, need planning, and may not always reach the intended audience
• New digital forms of advertising allow businesses to communicate quickly, efficiently, and directly with consumers
• Digital marketing tools can be used by businesses of any size, enabling interaction between the business and the consumer
• Digital tools for promotion include:

  • Viral marketing on social media
  • Targeted online advertising
  • Mobile applications (apps)
  • E-newsletters
• Viral marketing involves producing shareable marketing materials, usually on social media, to encourage users to share content
• Website owners can track online activity of consumers who visit their site using cookies to serve personalized adverts
• Mobile applications (apps) enable businesses to personalize promotional materials and offers for specific consumers, enhancing customer convenience and interaction
• 1. newsletters can be distributed via email to consumers who have signed up to receive them, keeping businesses in touch with interested consumers