Place

• Place in the marketing mix is concerned with how goods and services reach customers, including how customers access products and how products are transported from producers to customers
• Channels of distribution are the different ways of moving goods from producers to customers
• Common channels of distribution include:

  • Producers selling directly to customers
  • Producers distributing through retailers and e-tailers to reach customers
• Direct channels of distribution involve only the producer and the customer, where the producer sells products directly to customers in a physical shop, using a website, or through the post
• Indirect channels of distribution introduce an intermediary into the distribution process, making it easier for producers to distribute their products and more convenient for consumers to buy those products
• Retailers are businesses that sell goods to the public, often in physical shops, offering a wide range of products and sometimes specialist advice
• 1. tailers, on the other hand, sell products and services through online stores like Alibaba and Amazon, offering advantages such as a wide product range, lower prices, and 24/7 accessibility
• 1. commerce encompasses the buying and selling of goods and services online, including transactions between businesses, covering a wider range of online transactions compared to e-tailers