Traditional marketing

• Traditional marketing is an effective promotional strategy that engages audiences through offline channels. Marketers use this approach to directly connect with consumers in physical settings, strategically placing their marketing materials where their target audience is most likely to notice, hear, or engage (Kutev, 2023).
• Handouts is a printed document that businesses use for advertising purposes, such as promoting their business, events, or sales. Handouts are essential tools that offer valuable insights into promotional events held by businesses. These indispensable materials, such as leaflets, brochures, and flyers, are strategically placed in public areas that community members frequently visit.
• Billboards are commonly found alongside highways or major roads, showcasing eye- catching advertisements and company graphics. They usually consist of images accompanied by concise yet impactful text, delivering a memorable message to drivers. By employing creative billboard advertisements, businesses can enhance brand recognition and make it easier for their target audience to remember them.
• Direct mail marketing is a powerful strategy that involves sending physical materials, like letters or postcards, directly to the homes of potential customers. It allows businesses to connect with individuals who have already expressed interest in the company or its products.
• Print ads can be strategically placed in newspapers, magazines, and other widely read publications that effectively reach the target market. Unlike other forms of advertising, print ads have a captivating visual appeal, utilizing eye-catching designs and graphics to capture attention instantly. Their advantage lies in their extended lifespan, as they can be kept or displayed for considerable periods, ensuring prolonged exposure for the brand.
• Event marketing allows businesses to develop compelling advertising materials that can be displayed at major industry events such as seminars, conventions, and conferences. Setting up booths and displaying larger materials such as signs or banners attracts attendees and effectively educates them about the company and its product or service.
• Broadcast marketing Another way to gain either local or national recognition is by making commercials for radio and television, Radio and TV commercials are effective because they reach a large audience and engage viewers with audio and visual elements. The combination of sight, sound, and motion creates a memorable impact on viewers, increasing the likelihood of remembering and considering the advertised product or service.
• Cold calling or Telemarketing This marketing approach suits companies that sell their products or services through phone calls. By implementing a cold-calling strategy, businesses can engage with potential customers, effectively communicate the benefits of their products, and address any challenges that customers or their companies may encounter.
• Product placement is an incredibly effective advertising technique companies utilize to cleverly and purposefully exhibit their products or brands within television shows, movies, or other forms of media. Its purpose is to captivate consumers' attention by establishing a strong bond between the product and the entertainment content, ultimately increasing the likelihood of purchase.