English s3 9

• Advertisement is used to persuade the public to respond in a certain way toward what is advertised
• Emotional Appeal targets the emotions and passion of consumers, using lines that appeal to the senses
• Survey Results are common in media to back up claims about a product, often sponsored by the company itself
• Bandwagon Appeal encourages the crowd to be one of those who patronize the product
• Testimonials use famous people to attest that a product is of good quality or reliable
• Rhyme in poetry refers to the repetition of syllables or sounds at the end of a verse or line
• Rhyme in poetry serves to give pleasure, strengthen form, and deepen meaning
• Couplet is made up of two lines (AA), Quatrain of four lines (ABAB), Sestet of six lines (ABABCC), and Octave of eight lines (ABABCDCD)
• Participles: Present participle ends in -ing, Past participle ends in -ed (or -en, -t for irregular verbs), Perfect participle includes having or having been before a past participle
• Participles are used as adjectives, standing by themselves to modify a noun or pronoun
• Verb Phrases consist of verbs with helping verbs
• Participial phrase is a participle with a complement or modified by an adverb or adverb phrase
• Ionic compound occurs between a metal and a non-metal.