The Leader - The majority of the employers of guides regard relationship as the most important aspect of a guides responsibility.
What are the 2 components? - Instrumentalcomponent, Socialcomponent
Instrumental component - Navigating, providing special access, shepherding, and maintaining control.
Social Component - includes tension management, integrating the group, keeping good humor and morale, and entertaining members of the tour.
The Educator - Travel is a powerful teacher. Travel stimulates the exchange of knowledge. It gives the travelers an opportunity to interact with the residents. Classroom instruction cannot compare to the interaction of places and culture.
The Public Relations Representative - is considered as the most important aspects of a guides work. It is also the most difficult to describe and the most controversial.
The Host -
Since travel is a social activity, the guide’s role in travel consists of
several social occurrences. Hosts have many roles including those of
companion, mediator, advocate, entertainer, concierge, storyteller, and others.
The Conduit
- The guide’s role as a conduit or channel or link is the most important. It
can be the most powerful and long-lasting. The role of conduit cannot be
separated from any other role because it is integral to all the guide’s functions.
To emphasize the guide’s role as a conduit is to emphasize the
importance of the visitor, the local culture, and the travel experience rather
than the guide’s performance. Guides facilitate or allow and encourage events
to unfold. They are the medium rather than the message.
The Watchdog - of the tour operator, and that he/she sees to it that
whatever services have been arranged, are the services that are provided by
the suppliers of tourism services.
Go-Between - or a coordinator between the suppliers of tourism services.
Timekeeper- he/she makes sure that the schedule and itinerary is delivered within the specified time frame.
Shepherd - who makes sure that the flock moves in unison from one place
to the other without losing a single sheep.