PURPOSIVE COMMUNICATION

• Communication is the process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures
• Ang (2004) defines communication as the transmission of messages via verbal and non-verbal cues
• Comeaux (1996) describes communication as a transaction in which the participants are mutually engaged in the process of creating meaning
• Nature of communication:

  • It is a process involving two or more people (the speaker and the receiver) It can be expressed through verbal, nonverbal, or both forms simultaneously
• Verbal communication includes oral communication (spoken words) and written communication (exchanged in written form)
• Non-verbal communication is expressed through expressions, gestures, or posture, including 12 types like appearance, paralinguistics, body movement, gestures, posture, facial expression, oculesics, touching, proxemics, chronemics, adornment, and environment
• ELEMENTS OF COMMUNICATION

  Speaker: source of information or message

  Message: information, ideas, or thoughts conveyed by the speaker

  Encoding: converting the message into words or actions

  Channel: medium through which the encoded message is conveyed

  Decoding: interpreting the encoded message by the receiver

  Receiver: recipient of the message or someone who decodes it

  Feedback: reactions, responses, or information provided by the receiver

  Context: environment where communication takes place

  Barrier: factors that affect the flow of communication
• Functions of communication:

  • Control: when employees communicate job-related issues to their boss or follow company policies
  • Motivation: clarifying tasks, providing feedback, setting goals, and rewarding desired behavior
  • Emotional expression: showing satisfaction and frustrations within a group
  • Information: transmitting data for decision-making
  • Social interaction: allowing individuals to interact with one another
• Models of communication:

  • Shannon Weaver Model: transmission model with elements like information source, transmitter, receiver, destination, and noise source
  • Transactional Model: interactive model where each party is both a sender and a receiver, involving encoding, decoding, communicator, message, channel, and noise
  • Schramm Model: includes a feedback loop and processes of encoding, decoding, and interpretation, success depends on the fields of experience of the participants
• ELEMENTS OF COMMUNICATION

  • Speaker: source of information or message
  • Message: information, ideas, or thoughts conveyed by the speaker
  • Encoding: converting the message into words or actions
  • Channel: medium through which the encoded message is conveyed
  • Decoding: interpreting the encoded message by the receiver
  • Receiver: recipient of the message or someone who decodes it
  • Feedback: reactions, responses, or information provided by the receiver
  • Context: environment where communication takes place
  • Barrier: factors that affect the flow of communication