Product brands- Brands associated with specific product. The product has a unique logo or packaging which the customers are familiar with as well as the corporate brand
Service brand- Brands that add perceived value to services
Umbrella brand- Brands that are assigned to more than one product.
Corporate brand- Promoting the brand name of a corporate entity, as opposed to specific products
Own-label brand- Brands associated with a retailer. They tend to have a less attractive logo so cheaper to produce
Global brand- Easily recognised and operating worldwide