Etymology - Levels of Communication

• communication - act of conveying meanings from one entity or group to another through signs, symbols, semiotic rules
• communication - both an art and science and it is an act of speaking and listening
• semiotic rules - syntactic, pragmatic, semantic
• syntactic - letters and numbers
• pragmatic - how to express letters and numbers
• semantic - study of the meanings of the word
• 2 etymology of communication?

  communicare

  communicatio
• Communicare - latin means to share
• Communicatio - means sharing or imparting
• elements of communication - sender, message, encoding, channel, receiver, decoding, feedback, noise
• sender - person's who formulate/ encode and transmit message
• sender - very foundation of communication and the initiator
• message - content of communicative act
• message - can be verbal both written and spoken, or non verbal (symbolic)
• message - heart of communication
• encoding - putting the targeted message message into appropriate medium
• encoding - important step in communication
• channel - media through which messages are sent
• channel - way or mode of the message, transmitted through memorandum
• receiver - person who receive, decode, interpret the message
• receiver - needs to comprehend the message
• decoding - interpreting or converting the sent messages
• feedback - refers to the response of the receiver
• feedback - instrumental to make the communication effective
• feedback - ultimate aspect of communication. necessary to ensure the message is effectively sent, decode
• noise - sort of interference
• linear model of communication - aristotle communication model, lasswell's communication model 1948, shannon and weaver model 1949
• osgood schramm model - making sender the receiver and the receiver a sender
• transactional model - background experience, attitude
• dance's helical model - views communication as a circular process
• gatekeeper model - represents mass community
• gatekeeper model - assumed that the key players of mass media have access to information
• informative function - serves to share info and facts
• informative function - ensures that people stay informed about the world
• expressive function - allows individual to express their thoughts, feelings, emotions and opinions
• directive function - use to provide guidance. plays a directive role in guiding actions
• social function - vital for building and maintaining social relationships. establish rapports with others
• persuasive function - often employed to persuade or influence others
• persuasive function - convincing someone to adopt a particular ciewpoint
• verbal communication - uses spoken and written words