The impulsive force is when the forces can be very large and the time during which they act is very small. The area of the strip represents the impulse, Ft during an instant t. The area under the curve equals the sum of all the strips, which is the same as the total change in momentum of the ball. The average force can be estimated using the impulse-momentum equation F△t = m△v. If the time of contact is known and the change in momentum is measured.