Barlund's Model of Communication

• This model states that giving and receiving messages is reciprocal. This means that both the sender and the receiver are responsible of the effect and effectiveness of the communication. is a communication model with the goal of understanding communication as a dynamic and interactive process.
• This model is based on the fundamental assumption that communication is dynamic, continuous, and circular
• What model is this?

  Barnlund's model of Communication, also known as the Transactional model of communication

  
• The Barnlund Model, also known as the Transactional Model of Communication, is a communication model with the goal of understanding communication as a dynamic and interactive process.
• The Transactional Model of Communication proposed by Dean Barnlund states that giving and receiving messages is reciprocal; and that communication is an ongoing circular process.