Berlo's Model of Communication

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Created by
John Zhen S. Viernes

Cards (6)

  • In 1960, He Proposed the SMCR Model of Communication with the acronym SenderMessage- Channel- Receiver, also known as Berlo’s Model of Communication
  • Berlo's model of communication is also known as the SMCR Model of Communication
  • The SMCR model of communication is the simplest form of linear communication that we're exposed to today
  • Berlo believes that the receiver should be on the same platform as the speaker for smooth flow of information and better understanding of the message
  • This model states that giving and receiving messages is reciprocal. This means that both the sender and the receiver are responsible of the effect and effectiveness of the communication. a communication model with the goal of understanding communication as a dynamic and interactive process.
  • What model is this?
    Berlo's Model of Communication