Westley and McLein's Model of Communication

• In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley and Malcolm S. MacLean Jr
• This model can be seen two contexts, interpersonal and mass communication. And the point of difference between interpersonal and mass communication is the feedback.
• Communication begins only when a person receives message from surroundings. Each receiver responds to the message they received based on their object of orientation.
• What is the Westley & MacLean Model of Communication?

  The Westley & MacLean Model of Communication analyses the communication between source and receiver,
• The model can thus be viewed from two perspectives, interpersonal and mass communication.
• Westley and Maclean communication model is Two Dimensional. It cannot account for multi dimensions
• What model of Communication is this?

  Westley and McLeins Model of Communication