social learning theory

• Social learning theory is an alternative take on the behaviourist approach, it is the idea that behaviour is learned by observing and imitating the behaviour of others.
• a behaviour be learnt by Vicarious reinforcement - seeing others being rewarded for a behaviour may influence someone else in whether they chose to imitate the behaviour.
• A behaviour can be learnt by Modelling - involves observing and imitating another person.
• A behaviour can be learnt by Identification - where certain attractive qualities and characteristics are picked up on. If you identify with the model, you can imitate and learn from their behaviour.
• Mediational Processes these are cognitive processes:
• Attention - to be able to learn from someone else you have to attend to the model.
• Retention - you need to be able to remember and visualise what you saw to be able to replicate it.
• Reproduction - decide whether you have the capabilities to reproduce the behaviour. It requires you to believe in yourself because then you're more likely to actually do it
• Motivation - we assess both the positives or negatives that may follow imitating the behaviour, either immediately or in the future, a beneficial outcome leads to imitating that behaviour again.