PRACTICAL RESEARCH

• Dependent variables are variables that researchers measure to determine the effect of independent variables.
• Qualitative marketing research focuses on understanding the subjective meaning behind customer beliefs and behaviors
• Quantitative marketing research is about gathering data that can be counted, measured, or quantified in some way
• Inquiry-based learning is supported by educational theories like John Dewey's, Lev Vygotsky's Zone of Proximal Development, and Jerome Bruner's theory
• Characteristics of Research:

  • Objectiveness
  • Timeliness
  • Relevance
  • Clarity
  • Systematic
• Exploratory research aims to explore new problem areas, laying the foundation for more conclusive data collection and analysis
• Descriptive research focuses on expanding knowledge on current issues through data collection, describing the behavior of a sample population
• Explanatory research is conducted to understand the impact of specific changes in existing standard procedures, often through experiments
• Quantitative research involves data that can be counted, measured, or quantified, while Qualitative research focuses on understanding subjective meanings
• Independent variables are manipulated in an experiment to explore their effects, while dependent variables are measured and respond to the independent variable
• Primary data are obtained through direct observation or contact, while secondary data are written or reported and available for reading purposes
• Examples of qualitative research include observations, interviews, focus groups, surveys, and secondary research
• Four main types of quantitative research are Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research
• Quantitative observations include numerical values like age and weight, while Qualitative observations include color, smell, taste, and touch
• Correlational research shows relationships between two factors, while Explanatory research elaborates on the reasons behind these relationships
• Exploratory research aims to determine how reasonable or possible it is to conduct a research study on a certain topic
• Action research studies ongoing practices for the purpose of obtaining results that bring improvements in the system
• Research must be documented or acknowledged, deal with facts, be timely, relevant, clear, and systematic
• Inquiry is the process of finding answers to questions. Its main aim is to solve problems, resolve doubts, or augment knowledge.
• Research is the systematic and formal investigation and study of materials and sources to establish facts and reach new conclusions. Tend to be more systematic and formal. The main aim may involve gathering new information on testing a theory.
• A Research Study typically involves these components: Abstract, Introduction, Literature Review, Research Design and Method, Bibliography
• Inquiry-based learning is an approach to learning that emphasizes the exploration of questions and focuses on the process of discovery.
• Inquiry is far more multifaceted, flexible, and fluid than research, and often changes as a result of new information
• Soft skills gained through inquiry learning tend to be more transferrable
• The skills gained by research are very specific and cannot always be transferred to every subject or situation
• Inquiry Learning usually happens at a slower and more organic pace
• Research Design is a plan or a strategy that moves from the underlying philosophical assumptions to specifying the selection of respondents, the data gathering techniques to be used, and the data analysis to be done.
• Research is "creative and systematic work undertaken to increase the stock of knowledge"
• Research involves collecting, organizing, and analyzing evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error.
• According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”
• Inductive methods analyze an observed event and are associated with qualitative research, while deductive methods verify the observed event and are more commonly associated with quantitative analysis.
• According to Litchman 2013, "Research is a process of executing various mental acts for discovering and examining facts and information to prove the accuracy or truthfulness of your claims or conclusions about the topic of your research."
• It must give correct or accurate data, which the footnotes, notes, and bibliographical entries should honestly and appropriately document or acknowledge

  ACCURACY
• It must deal with facts, not with mere opinions arising from assumptions, generalizations, predictions, or conclusions.

  Objectiveness
• It must work on a topic that is fresh, new, and interesting to the present society.

  Timeliness
• Its topic must be instrumental in improving society or in solving problems affecting the lives of people in a community.

  Relevance
• It must succeed in expressing, its central point or discoveries by using simple, direct, concise, and correct language

  Clarity
• It must take place in an organized or orderly manner.

  Systematic
• Only one variable is required to conduct the study. The three primary purposes of these studies are describing, explaining, and validating the findings.

  Descriptive Research
• A type of research that aims at defining or giving a verbal portrayal or picture of a person, thing, event, group, situation, etc. Based on the results of your studies about a subject, you develop the inclination to conduct further studies on such a topic

  Descriptive Research