LESSON 4

• Schaffer and Emerson's 1964 study on attachment:

  • Aim: identify stages of attachment / find a pattern in the development of an attachment between infants and parents
  • Participants: 60 babies from Glasgow
  • Procedure: analyzed interactions between infants and carers
  • Findings: babies of parents/carers with 'sensitive responsiveness' were more likely to have formed an attachment
• Freud's superego is the moral component of the psyche, representing internalized societal values and standards
• Qualitative research in the Social Sciences equips academics, professionals, and ordinary people with knowledge about society to improve their lives
• Qualitative research in Media Communication helps in generating news content and raising social consciousness among the public
• Qualitative research in Media Communication involves techniques like:

  • Getting information about the topic
  • Building rapport with the interviewee
  • Asking appropriate interview questions
• Qualitative research in Business provides relevant knowledge for crafting sound business strategies to achieve the right commercial image and increase profitability
• Qualitative research in Public Health is useful for documenting and analyzing public health issues, including epidemiological studies on disease transmission and mortality rates
• Qualitative research is relevant in various fields like sociology, history, medicine, media communication, business, and other sciences
• Qualitative research is important for creating knowledge based on facts and facilitating learning of individuals and society
• Qualitative research is effective in gathering facts about societal patterns, human behaviors, and human interaction
• Qualitative research generates facts from objective insights and findings processed by the human brain