4.12C Stakeholder Criteria for Success

• • Successful rural regeneration may involve:
  • Better leisure and retail
  • More jobs
  • More visitors
  • Better housing 
  • Higher biodiversity
• • Rural areas which cause the most amount of conflict are:
  • National Parks
  • The Urban-rural fringe
  • Greenbelts
• National governments and planners Viewpoint:

  • More likely to have a perceived sense of a rural place rather than a lived experience, so the needs of the local community might not be met
  • Development plans will be carefully considered due to the government’s responsibility to protect rural areas for future generations (e.g. National Parks) 
• Local governments Viewpoint:

  • The long-term health of the local economy and the traditions and heritage of the area are more likely to be considered by members of the local government
  •  These members are more likely to have a lived experience of the place they work in
• Local residents viewpoint:

  • Residents may have a lengthy lived experience of a place, with multiple generations having lived there
  • Some residents will welcome regeneration, especially if they will benefit from it
  • Some residents will not want the area to change, especially if the regeneration plan is not sympathetic to the character of the area
• Local businesses viewpoint:

  • Will encourage a regeneration scheme that will expand their market and customer base
  • A new development will be viewed more positively if it involves the local business community in the decision-making process
  • Local businesses may view a development project negatively if it increases competition in the area
• Second home owners and visitors Viewpoint:

  • People who are regular visitors or own a second home in a rural area, will have a different lived experience to the locals
  • Visitors and holiday home owners are mostly seasonal (over the summer months), so may favour regeneration projects that improve their experience over that time period