Effectiveness 2

• P- One strength of flooding is it provides a cost-effective treatment for phobias.
• E- Research has suggested that flooding is equally effective to other treatments, including SD and cognition therapies (Ougrin 2011), but takes much less time in achieving these positive results.
• E- This is a strength because patients cure their phobias more quickly in some cases in a stand alone session and it is therefore more cost-effective for health service providers who do not have to fund longer options.
• L- This is a strength bc it means more people can be treated at the same cost as what other therapies might be. This therefore increases its overall practical application.