Business studies

• Modern communication methods have emerged with modernization and technological innovations
• Activities of business communication

  • Responding to product enquiries, purchase orders, delivery dockets, customer complaints, sending catalogues, brochures, quotations, making telephone calls, delivering goods, sending invoices, reply letters, holding staff meetings, conducting interviews, circulating circulars and memos
• Communication methods in early civilization

  • Verbal sounds
  • Instruments like kundu drums, garamut drums, and conch shells
• Examples of internal communication

  • Between departments
  • Between superiors and subordinates
  • Between subordinates and superiors
• Education is my RION
• Communication, whether primitive or modern, connects isolated and distant people
• Communication in early civilization was limited to informing tribe members about enemy attacks, natural disasters, or deaths
• Examples of external communication

  • With customers or clients
  • With suppliers
  • With the community
  • With NGOs
  • With government agencies
• Business communication is essential for business success as it informs, instructs, and educates
• Communication process

  Sender encodes and sends a message, which is carried via the communication channel to the receiver. The receiver decodes the message, processes the information, and sends an appropriate reply or feedback via the same communication channel.
• Two-way communication


  • "You are required to sign the attached form and return it to my office on or before 20th August 2024". In this message, the receiver has to respond.
• One-way communication

  • "Water supply will be disconnected at 6:00 am tomorrow". Here the receiver is required to follow instructions. No feedback is expected by the sender.
• Medium


  The method by which the message is sent (e.g. letter, report, phone call, gestures)
• Decoding


  The process by which the receiver interprets the message and translates it into meaningful information
• Encoding


  The process by which a message is put into appropriate words, symbols, or gestures
• Message

  The subject matter of communication. It may contain facts, ideas, feelings, or thoughts
• Types of communication in business

  • Two-way communication
  • One-way communication
• Sender


  The person who initiates the communication
• Receiver


  The person who receives the message
• Feedback


  The receiver's response, reaction, or reply to the message
• Activity 1: Describe how vocal sounds are used to communicate in your community
• Compiled by: MR. R.T.Mapah-2024
• Activity 1: Draw instruments and tools used in communication in your community and describe how they have been used for communication. Compare your work with a partner's.
• Suggesting improvements

  • 5
• Improving customer interaction

  • 3
• Improves operational efficiency

  • 1
• The importance of business communications
• Disseminating information


  • 4
• Relationship between employers and employees

  • 2
• Internal communication

  Communication within a business between employees and departments
• Departmentalization

  • - Improved efficiency
  • - Clear division of labor
  • - Better supervision
  • - Increased specialization
  • - Decreased coordination costs
• Oral communication


  Verbal communication through spoken words
• Written communication

  Verbal communication through written words
• Departmentalization


  The process of dividing a business into smaller departments, each with its own specific function
• Verbal communication


  • - Widely used in business communication
  • - Can be formal or informal
  • - Can be synchronous or asynchronous
  • - Can be one-way or two-way
  • - Can be face-to-face or remote
• Verbal communication


  Communication through words, either spoken or written
• Written communication

  • - Delayed
  • - Not personal
  • - Can be one-way or two-way
  • - Can be edited
  • - Can be more formal
• Oral communication

  • - Immediate
  • - Personal
  • - Can be interactive
  • - Can be spontaneous
  • - Can be more persuasive
• Communication


  The process of conveying a message or information from one person or group to another
• Internal communication

  Communication within a business between employees and departments