social influence

• what are the key concepts of social influence


  Conformity- yielding to group pressure,often driven by a desire to fit in. It can be divided into normative and informative conformity.
• what are the effects of the dispositional factors

  Conformity-people with low self esteem are more likely to conform,linked to neuropsychology  as people with a lower hippocampal volume have lower self esteem
• criticisms of dispositional

  ¬difficult to make predictions and generalisations

  ¬more difficult to test than situational factors

  ¬some dispute on how innate the dispositional factors are
• difference between obedience and conformity

  conformity needs more than one person, desire to fit in

  obedience needs only one person,fear of consequences
• situational factors

  Majority influence-more likely to conform if we are in a minority as more people desire to fit in
• criticisms of situational factors

  ¬ deterministic to look at only situational factors

  ¬ignores free will

  ¬difficult to set up it may seem unethical

  ¬makes over generalisations and it ignores individual differences.
• key concepts of social influence

  Obedience-following orders from a person above us due to fear of consequences
• key concepts of social influence

  Collective behaviour- people who have come together for a particular reason
• key concepts of social influence

  Crowd behaviour- specific type of crowd behaviour that ends in unplanned behaviour
• key concepts of social influence

  rPro-social behaviour- actions in favour of society
• key concepts of social influence

  Anti-social behaviour-actions that work against society
• situational factors

  Collective and crowd- de-individuation
• situational factors

  Culture-collectivist-japan and china & indiviualist cultures-USA&UK
• effects of dispositional factors

  Locus of control:-internal -go along passively with crowd external - more likely to be influenced by the crowd
• effects of dispositional factors

  Morality-psycodynamic says that people with a lower morality their id takes control over their superego as it is weak.
• effects of dispositional factors

  Obedience-due to authoritarian personality they resent their parents but place their anger on people they view as lower than them
• situational factors

  Authority figures-the more authority a person has more we listen because we fear consequences. We move from an autonomous state to an agentic state if someone that has more authority than us asks us to do something