cog

• P- One strength of the

  cognitive approach is

  that it uses scientific

  methods.
• E- The approach relies

  on highly controlled

  and rigorous methods,

  allowing researchers to

  infer cognitive

  processes.
• E- This involves the use of lab studies, which

  produces reliable,

  objective data.
• L- This is a strength

  because it allows strict

  control of variables,

  which means that it is

  easier to establish a

  cause and effect

  relationship. Therefore,

  this theory has high

  internal validity.