POPULAR CULTURE

• Speaker: 'Quote'
• Culture


  Refers to certain patterns of human activity, symbolic structures which give significance and importance to human activities
• Popular Culture is heavily influenced by mass media and has a way of influencing an individual's attitudes towards certain topics, practices, and trends
• Popular Culture

  • Ideas
  • Music
  • Books
  • Mass Media
  • Film
  • Television programs
  • Commercials
  • Video games
  • Internet memes
  • Brand names and symbols
  • Sports
  • Slang words
  • Catch phrases
  • Clothing fads
  • Food
• Folk Culture


  A cultural development known as pre-industrial times, spread through jokes, slang, cyberspace, and words
• Multiculturalism


  Refers to communities with multiple cultural practices, cultural diversity, and sometimes applied to schools, businesses, neighborhoods, cities, and nations
• Cultural Literacy


  The facility to construe, develop familiarity, and ability to understand idioms, allusions, and informal content that create and constitute a dominant culture, literacy demands interaction with the culture and a reflection of it, requires familiarity with a broad range of general knowledge and implies the use of that knowledge in the creation of a communal language and collective knowledge
• Cultural Fusion


  A process of cultural integration, the creation of a new culture by combining elements from different cultures
• Cultural Promotion


  Fosters cultural preferment, encourages the emergence of cultural and artistic talent by offering opportunities for expression in an open environment
• Doreen G Fernandez: 'Popular Culture is power, and whoever wields it to manipulate minds is likely to find its literary and technological machinery turned against him when the minds it has manipulated discover its potency as a political weapon'
• Popular Culture involves activities and feelings produced as a result of interaction with dominant objects
• Pop Culture


  A form of culture which is popular, well-liked, common, often defined or determined by the mass media, also considered or defined as "left-over"
• Uniculturalism


  Has reference to a dominant culture, creates a strong national identity, and obliterates dividing factors like race, ethnicity, and religion
• Indigenous Culture


  A form of culture which originates from a particular region or environment
• Mass media-generated culture in the Philippines is what can be properly called Popular Culture, and this is of recent vintage
• Cultural Diffusion


  A practice of cultural exchange, the movement of people and their cultural traditions from one culture to another
• Cultural Preservation


  A process of cultural conservation, restoration of cultural confidence and pride
• Cultural Fusion


  • A process of cultural integration, the creation of a new culture by merging two or more cultures. New expressions of culture emerge such as foods, music, languages, and literature
• Diasporic Culture


  • Cultures that are not in their homeland due to exile or migration. Cultures that are practiced in other places other than their homeland
• Exile


  • Recent development of this system is connected to work-related (social and economic) issues among underdeveloped countries where employment and its conditions are problematic (opportunities, compensation, workplace environment, and promotion)
• Cultural Imperialism


  • A cultural concept where customs, traditions, religion, language, social and moral norms, and other aspects of the imposing community are distinct from, though often closely related to, the economic and political systems that shape the other community
• Culture Industry

  • A more advanced definition of culture industry draws on the seeming contradiction between human culture and mechanical industry
• Media Culture

  • Refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media
• Media Culture


  • Covers a range of other media, including video art, video games, online video, websites, and emerging digital forms treated both as aesthetic forms and sites of cultural practice, as it shapes social relations and human perspectives
• Dominant Culture


  • A kind of culture that is able, through economic or political power, to impose its values, language, and ways of behaving on a subordinate culture or cultures
• Culture Industry

  • A term used by social thinkers Theodor Adorno and Max Horkheimer to describe how popular culture in capitalist society functions like an industry in producing standardized products which produce standardized people
• Cultural Imperialism


  • In anthropology, sociology, and ethics, it refers to the imposition by one which is usually politically or economically dominant community of various aspects of its own culture onto another, non-dominant community
• Media Culture


  • The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio, and cinema), not only on public opinion but also on tastes and values
• Exile


  • A system of movement among populace, better known as expatriation. Forced migration of populations which also includes the temporal, cultural, and physical alienation of the individual's experiences in the postmodern world
• Dominant Culture


  • Can be achieved through legal or political suppression of other sets of values and patterns of behavior, or by monopolizing the media of communication
• Cultural Promotion


  • Fosters cultural preferment and encourages the emergence of cultural and artistic talent by offering opportunities for expression in an open environment
• Cultural Imperialism


  • Happens when the imposition is forceful and extends the authority of its way of life over the other population by either transforming or replacing aspects of the non-dominant community's culture
• Diasporic Culture


  • A form of cultural displacement, closely associated with culture shock or cultural disorientation where people migrate and are duty-bound to observe and respect certain cultural practices, unfamiliar patterns of behavior
• Media Culture

  • Video art
  • Video games
  • Online video
  • Websites
  • Emerging digital forms
• Consumerism


  A cultural model that promotes the acquisition of goods, especially the purchase of goods, as a vehicle for personal satisfaction and economic stimulation
• Keywords related to Popular Culture

  • Guide Terms
  • Media Culture
  • Mass Culture
  • Consumerism
  • Consumer Culture
• Media Ownership


  Considered as a political-economic perspective, focusing on matters of wealth and power, such as media ownership and control, inequalities in access and distribution of media or their control
• Consumer Culture


  Came to sociological prominence in the 1990s and 2000s as scholars recognized that consumption was significant for its own sake, representing one of the primary arenas in which elements of social change are played out in everyday life
• Popular Culture and Its Dimensions

  • Media Ownership
  • Media Diffusion
  • Media Domination (and its Power)
  • Culture (as Commodity of Media)
  • Production Analysis
  • Production Constraints
• Media Domination (and its Power)

  The values promulgated in much mass-mediated culture reflect the class values of the producers of that culture (media domination and its power)