what are the advantages of matched participants design?
particioants are grouped into conditions with other particioants with a range of levels of a certain characteristic, so participant variables cannot affect results.
participants are only tested on for one condition, meaning that the order effect is not likely to make participants become bored or unmotivated, so results are valid.
participants are only tested on for one condition, meaning that they are less likely to notice demand characteristics so the hawthorne effect is eliminated, so participants act as they usually would