a way of seeing or listening to what people do without having to ask them. Often used within an experiment as a way of assessing the DV
Strength of observation
capture what people do - people act differently from how they day they will in self report methods. so observations are useful as they give an insight into spontaneous behaviour
weakness of observation
risk of observer bias - researchers interpretation of the situation may be affected by expectations. Bias can be reduced by using more than one observer
What is a naturalistic observation?
takes place where the target behaviour would normally occur
What is a controlled observation?
some control/manipulation of variables including control of CV and EVs
what is a covert observation?
participants are unaware they are being studied
what is an overt observation?
participants are aware of being studied
what is a participant observation?
researcher becomes part of the group they are studying
what is non-participant observation?
researcher remains separate from the group they are studying
What are behavioural categories?
the target behaviour to be observed should be broken up into a set of observable categories. similar to operationalisation
What are the two types of sampling behaviour?
time sampling
event sampling
what is event sampling?
looking for a few specific behaviours and counting every time they occur
strength of event sampling?
useful for infrequent events
weakness of event sampling?
if a behaviour happens too often it may be missed
what is time sampling?
when behaviour is recorded in a fixed time frame, for example every 30 seconds