P4 - Why do people want a phone + social learning theory
AO1 - why do young people want a phone
53% of phone users had a phone at age 7
pressure from advertising
want to be like peers
parents feel pressured to by phones
financial strain of top brands
AO2 - social learning theory
peers could be role models
child will pay attention to peers using phones and retain that memory
imitate behaviour by wanting a phone
motivation comes from positive reinforcement (likes)