unstructured

• A limitation of unstructured observations is that they are time consuming. This is because the data collected is qualitative, making it difficult to record and analyse. This also makes the data more subjective, increasing the risk of researcher bias, putting the internal validity into question.
• A strength of unstructured observations is that they are rich in detail. This is due to the qualitative nature of the data collected. This allows for a greater insight into the behaviours observed.