Dominance Approach - men's language dominates women's.
Edwin and Shirley Ardner (1975): women's conversational behaviour is less assertive and less confident than that of men precisely because they occupy a less powerful position in society than men.
Zimmerman and West (1975) observed that in same-sex conversations that interruptions were fairly overly distributed by that in mixed-sex conversations the majority of the interruptions were carried out by men.
Pamela Fishman - Conversational Shitwork (1983): women have to do the majority of the 'conversational shitwork' when interacting with men, because men, in their more dominant role, are less concerned to do so.
For Fishman the differences in male and female conversational behaviour are explained in terms of expectations - men are more dominant linguistically because that is what society expects.
Dale Spender - Man-made Language (1980): men not only control women, but also the language system itself.
Spender stated that language helps form the limits of our reality. It is our means of ordering, classifying and manipulating the world.
Spender stated that it is through language that we become members of a human community, that the world becomes comprehensible and meaningful, that we bring into existence the world in which we live.
Spender suggested that men block women's meanings from the language by stopping them from speaking: ignoring women's contributions, silencing them, permitting them to talk only in forms that are acceptable to men.
O'Barr and Atkins (1980) could challenge the dominance approach as they state that language differences are situation specific, relying on who has the authority and power in a conversation rather than the gender.
Geoffrey Beattie (1982) could challenge the dominance approach as he challenged the concept of interruptions only signifying dominance.