ENTREP LESSON 2.2

• Is a quantitative and qualitative assessment of a market ability to respond positively. 

  • It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation in the industry.

  Market analysis
• is the statistical characteristics of the human population (as age or income etc.)

  Demographics and segmentation
• is the process of dividing into segments with similar characteristics.

  Segmentation
• This is the type of customers that are focused within the market.

  • A group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, lifestyle, etc.
  • It is focused on the more qualitative side of the market analysis by looking at what devices the demand.

  Target Market
• investors must determine the needs of the market through analysis based from research conducted focusing on their needs.

  Market Need
• Determining the competitor’s positioning and describe their strengths and weaknesses

  Competition
• These are hindrances or something material that block or intent to block passage. It is a natural formation or structure that prevents or hinders movement or action or even separates the new businesses.

  Barriers to entry
• • investments
  • technology
  • brand
  • Regulation
  • Access to resources
  • access to distribution channels
  • Location


  Recite the 7 barriers to entry:
• a technique for assessing these four aspects of your business. It stands for strengths, weaknesses, opportunities, and threats


  SWOT ANALYSIS