Diffusion: the spreading out of particles in liquids and gases
More particles move from an area of higher concentration to an area of lower concentration. -> therefore: a net movement of particles from the higher to the lower concentration (a movement down the concentration gradient)
Diffusion is a passive process.
Simple diffusion across membranes can only happen if the phospholipid bilayer is permeable to the particles.
Ions with positive or negative charges cannot easy pass through the membrane because the centre is hydrophobic. Polar molecules (with partial pos/neg charges) can diffuse at low rates. Small polar particles pass through more easily.