Product Packaging and Labeling

• Packaging and labelling involves the opportunities to: 

  Protect the product 

  Promote the product 

  Provide additional cost for the product 
• Example of protecting the product is protecting from dust, damage, or tampering. 
• When you promote the product, you communicate information as to why to buy the product. 
• When you provide additional cost for the product, you provide purchase justifications.