micro-environment

Cards (74)

  • leadership
    inspire people, people-oriented, use motivational approach, influences human behavior
  • management
    ensures tasks given to subordinates are completed, task-oriented uses instructional approach, guides human behavior
  • TOP MANAGEMENT
    Make long-term strategic decision, eg CEO's, directors
  • MIDDLE MANAGEMENT
    Make tactical decisions, eg, departmental,marketing and financial managers
  • LOW MANAGEMENT
    Make operational decisions, eg, supervisor,team leaders
  • General management
    sets overall direction or strategy of the business, this function leads,organises and controls other functions
  • Administration function
    handeling of information and data,responsible for collecting,processing and distributing information which is used for decision making by management
  • ACTIVITIES OF ADMINISTRATION FUNCTION
    Collecting of information,handling of information,information technology
  • Financial function
    financial function is responsible for planning and managing all funds and assets of the business
  • PURPOSE OF FINANCIAL FUNCTION
    determines how much capital the business needs, decides how to invest the capital funds in the business
  • REASONS WHY THE BUSINESS NEEDS FINANCE
    Businesses need to find the best investors, businesses need to source funding
  • SOURCES OF FINANCING
    Bank loans, bank overdrafts, asset-based loans, grants, angel funding
  • Purchasing function
    plays an important role in buying quality raw materials, ensures goods are delivered at the agreed price, right quantity and right quality
  • purpose of the purchasing function

    continuously looking for best suppliers, send damaged goods back to supplier to see to it that it is replaced
  • activities of the purchasing function
    look for suitable, new, and better suppliers, and find the needs of the other business departments
  • purchasing procedure
    place an order, collect or receive the order, pay the supplier, complete the order
  • advantage of credit purchasing
    no discrimination based on age and race on granting credit, if interest rates decrease consumers will be able to pay off debt
  • disadvantage of credit purchasing
    There is always a risk of unsettled debts, there will be less money to invest for consumers
  • importance of stock
    enables businesses to determine the amount of stock, and ensure they is enough stock to meet the normal demand of consumers
  • NATIONAL CREDIT ACT
    NCA was introduced to provide both credit providers and credit applicants with clear guidelines regarding rights and responsibilities
  • Purpose of NCA
    Educate consumers on making the right choice when applying for credit, encourage responsible buying
  • advantages of NCA on the business
    protects business from non-paying consumers, prevents reckless lending by Financial institutions
  • disadvantages of NCA on businesses
    business can no longer take the risk of selling low-quality products at high prices, which leads to loss of sales as many businesses may no longer qualify to buy on credit
  • The CONSUMER PROTECTION ACT
    The CPA was introduced to prevent consumers from being exploited by businesses
  • PURPOSE OF CPA
    Empowers consumers to take legal action if their rights are not upheld, promotes responsible consumer behavior
  • Advantages of CPA on businesses
    businesses may be safeguarded by dishonest competitors, may gain consumer loyalty if the comply with the CPA
  • Disadvantages of the CPA on business
    penalties for non-compliance may be very high. Staff need to be trained/Legal experts may need to be consulted, which can increase costs
  • public relations
    responsible for creating good public image for the business
  • importance of public relations
    business can sponsor community events
  • production function
    produce quality products, buys raw quality products
  • marketing function
    responsible for identifying the consumers needs
  • human resource function
    the human resource function is responsible for finding correct qualified employees
  • micro environment
    environment within which a business operates consist of the business itself. It is the decision-making environment because management makes decisions that the business achieve its goal.
  • vision
    statement that explains what the business aims to achieve, the dream the business wants to achieve
  • mission statement
    explain what the business does to achieve its vision
  • goals
    long-term objectives of what the business wants to achieve
  • objectives
    short-term tasks to reach goals, contains a deadline
  • organizational culture
    how things are done in the business. EG, employees dress code, how they communicate with each other
  • organisational resource
    assets used for business to produce goods or services to achieve goals
  • TYPES OF ORGANIZATIONAL RESOURCES Human resource
    people with knowledge and skills such as employees and managers, people who contribute to achieve the goals of the business