Its hard to keep information private on the internet
Many websites (e.g. social media, banking and retail) require users to provide personal information in order to set up an account (e.g. DOB and address)
Social media websites encourage you to post personal information (e.g. photographs and details of your job and social life)
Cloud computing websites allow users to upload personal files to their servers
Companies may make your personal information available to other website users or organisations
Companies may sell your personal details , buying habits, "likes/dislikes" etc. to other organisations - who might use it to send you targeted adverts or spam emails
Companies can do lots with your information as long as they stay within the bounds of the privacy agreement
Users will accept a privacy agreement before using many websites and software
Few people actually read the privacy agreement when trying to use a website so are unaware of what they are agreeing to -Even if they do, they, they often have no choice but to agree if they want to use the website or software at all
To make the information they share more private , users can cake steps such as changing their privacy settings on social media sites
Websites often have fairly relaxed privacy settings by default - they can also have privacy settings that are hard to find or understand
Users have to trust companies to keep their data secure
Companies don't always keep user's data secure - there have been various high profile cases where customer data held by large companies has been leaked or stolen
There are issues around having so much personal information accessed via mobile devices , which might be stolen