Week 6 Lessons

• Processes of Art-making:

  1. Pre-Production
  2. Production
  3. Post-Production
• Processes of Pre-production

  • Conceptualization
  • Planning
  • Storyboarding/Scriptwriting
  • Casting/Character Design
  • Location scouting/Set Design
• This is where ideas are born. Artists brainstorm concepts, themes, and narratives for their project. Whether it's a film, painting, or sculpture, this phase involves fleshing out the initial vision.

  Conceptualization
• Once the concept is clear, artists begin to plan the logistics of the project. This includes creating schedules, budgets, and assembling the necessary resources such as materials, equipment, and personnel.

  Planning
• These blueprints help visualize the final product and serve as a guide during production.

  Storyboarding/Scriptwriting
• This stage is crucial for defining the personalities and appearances that will bring the project to life

  Casting/Character Design
• This ensures that the environments match the vision of the artist and provides the necessary backdrop for the project

  Location Scouting/Set Design
• Processes of Production

  • Execution
  • Collaboration
  • Adaptation
• With pre-production complete, artists move into the production phase where they bring their ideas to life. This could involve painting on canvas, filming scenes, sculpting clay, or any other method of creation.

  Execution
• Depending on the scope of the project, artists may collaborate with others during production. This could include working with actors, musicians, technicians, or other artists to realize their vision.

  Collaboration
• • Often, the production phase involves adapting to unforeseen challenges or creative inspirations that arise during the process.
  • Artists must be flexible and open-minded to ensure the final product meets their standards

  Adaptation
• Processes of Post-production

  • Editing/Refinement
  • Sound Design/Music
  • Visual Effects/Animation
  • Packaging/Distribution
• • After the raw materials are created, artists move into the post-production phase where they refine and polish their work.
  • This could involve editing footage, retouching images, or fine-tuning performances to enhance the overall quality

  Editing/Refinement
• • For projects that involve audio elements, post-production includes sound design and music composition.
  • These elements are carefully crafted to complement the visuals and evoke the desire demotions in the audience.

  Sound Design/Music
• • In the case of films, animation, or digital art, post-production may involve adding visual effects or animations to enhance the storytelling.
  • This step requires technical expertise and attention to detail.

  Visual effects/Animation
• • Once the project is complete, artists package it for distribution or exhibition.
  • This could involve creating packaging for physical media, uploading digital files to online platforms, or preparing for gallery exhibitions

  Packaging/Distribution
• • Refers to the material or materials an artist uses to create their artwork. It's essentially the physical substance or tool through which the artist expresses their ideas and vision.
  • Examples in art include oil paint, acrylic paint, watercolor, charcoal, graphite, ink, clay, metal, wood, digital media, and various other materials.
  • Can significantly impact the final appearance and texture of the artwork. Different offer unique qualities and characteristics, such as opacity, translucency, texture, drying time, and permanence.

  Medium
• • Refers to the specific methods, processes, and approaches an artist employs to manipulate their chosen medium to achieve a desired result
  • Encompass a wide range of skills and practices, from basic application methods like brushstrokes or carving to more advanced techniques like chiaroscuro (the use of light and shadow) or impasto (thickly textured paint).
  • Allows artists to effectively convey their ideas and emotions through their chosen medium
  • Can vary greatly depending on the medium used and the style of the artist.

  Technique
• Principles of Design Organization

  1. Balance
  2. Rhythm and Movement
  3. Proportion
  4. Emphasis
  5. Pattern
  6. Unity
  7. Variety
• Refers to the distribution of visual weight within a composition. It helps create stability and harmony.

  Balance
• Types of Balance

  1. Symmetrical Balance
  2. Asymmetrical Balance
  3. Radial Balance
• Occurs when elements are evenly distributed around a central axis, creating a mirror image on either side. It often conveys a sense of formality and order

  Symmetrical Balance
• • Involves arranging elements of different visual weights in a way that achieves equilibrium.
  • It tends to be more dynamic and visually interesting than symmetrical balance.

  Asymmetrical Balance
• Occurs when elements radiate outward from a central point, creating a circular or spiral arrangement.

  Radial Balance
• Refers to the repetition or alternation of elements to create a sense of visual flow and movement

  Rhythm
• Types of Rhythm:

  1. One-beat rhythm
  2. Alternating rhythm
  3. Progressive rhythm
  4. Flowing rhythm
• Involves the repetition of a single element at regular intervals.

  One-beat rhythm
• Alternates between two or more elements to create a pattern of variation and continuity

  Alternating rhythm
• Involves a gradual change or progression of elements, creating a sense of movement and direction

  Progressive rhythm
• Creates a smooth and continuous movement through the composition, often achieved through curved lines or organic shapes.

  Flowing rhythm
• • Refers to the relationship between the sizes of different elements within a composition. It helps create a sense of scale and harmony.
  • Ensures that elements are appropriately sized relative to each other and to the overall composition

  Proportion
• • Is the principle of design that draws attention to certain elements or areas within a composition. It helps create focal points and hierarchy.
  • Can be achieved through contrast, color, size, placement, or other visual techniques.

  Emphasis
• • Involves the repetition of elements in a predictable and systematic way. It creates visual interest and can establish a sense of rhythm and continuity.
  • Can be simple or complex, and they can occur in various forms, such as geometric, organic, or abstract.

  Pattern
• • Refers to the cohesive relationship between elements within a composition. It creates a sense of wholeness and harmony.
  • Can be achieved through repetition, consistency, and alignment of elements, as well as through the use of color, texture, and shape.

  Unity
• • Involves the inclusion of diverse elements within a composition to create visual interest and contrast.
  • Can be achieved through differences in color, texture, shape, size, and other visual attributes.

  Variety