Minority influence AO1

• Extreme activities by minorities

  Demonstrate commitment to the cause and attract attention from majority group members
• The process of change in minority influence involves a balance between consistency and flexibility
• Internalisation

  Process where public behaviour and private beliefs are changed
• The augmentation principle is when majority group members pay more attention to a minority's views due to their demonstrated commitment
• Serge Moscovici first studied minority influence in his blue slide, green side study
• Consistency alone may not be enough in minority influence as it can be interpreted negatively, hence the need for flexibility
• Flexibility in minority influence

  It is important to adapt and consider counter-arguments, striking a balance between consistency and flexibility
• Commitment in minority influence

  Minorities engage in extreme activities to draw attention, demonstrating commitment to the cause
• Minority influence

  Refers to situations where one person or a small group of people influences the beliefs and behaviour of other people
• Consistency in minority influence

  Increases interest from other people, can be synchronic consistency (agreement within the minority group) or diachronic consistency (consistency over time)
• Conformity

  Majority influence where the majority is doing the influencing