Demonstrate commitment to the cause and attract attention from majority group members
The process of change in minority influence involves a balance between consistency and flexibility
Internalisation
Process where public behaviour and private beliefs are changed
The augmentation principle is when majority group members pay more attention to a minority's views due to their demonstrated commitment
Serge Moscovici first studied minority influence in his blue slide, green side study
Consistency alone may not be enough in minority influence as it can be interpreted negatively, hence the need for flexibility
Flexibility in minority influence
It is important to adapt and consider counter-arguments, striking a balance between consistency and flexibility
Commitment in minority influence
Minorities engage in extreme activities to draw attention, demonstrating commitment to the cause
Minority influence
Refers to situations where one person or a small group of people influences the beliefs and behaviour of other people
Consistency in minority influence
Increases interest from other people, can be synchronic consistency (agreement within the minority group) or diachronic consistency (consistency over time)
Conformity
Majority influence where the majority is doing the influencing
