— Bias in research methods = If theories and studies are gender biased, the research may find differences between genders but it may not be the genders that differ but simply the methods used to test or observe them. For example, Rosenthal (1966) found that male experimenters are more pleasant and encouraging to female participants and subsequently they perform better in tasks/male participants appeared to perform less well. Secondly, fewer women being appointed at senior research positions means that female concerns are less likely to be reflected in the experimental questions.