Lesson 1

• Qualitative Research aims to: -the dynamic processes of natural and physical science.



  -accumulate

  -understand

  -explore

  -discover
• It is a semi-scientific process that entails observation, conceptualization and design, collection and documentation, analysis and interpretation, and communication of the results thereof relating to the dynamic processes and behavior of people, trends, and systems


  Qualitative research
• It is a scientific process that entails observation, conceptualization and design, collection and documentation, analysis and interpretation, and communication of the results thereof to describe, measure, quantify, and test causal or correlational relationships and other variables relating to natural and physical sciences.


  Quantitative research
• Quantitative research aims to: -causal or correlational relationships and other variables relating to natural and physical sciences.


  -describe

  -measure

  -quantify

  -make hypotheses

  -test
• Qualitative research is an accumulation of knowledge and generation of concepts.
• Qualitative research is pure and basic knowledge.
• One needs to be a critical thinker to successfully achieve innovation.
• Quantitative research generalizes concepts and collects data expressed in numbers.
• Qualitative research collects data expressed in words or themes.
• Research duplication means a researcher unconsciously and deliberately repeats research regarding it as his/her work.
• Duplication is unacceptable in research albeit with proper citation of borrowed written materials.
• A research is cyclical if it observes a repetitive problem-solution-problem cycle.
• Research that is based on actual observation, measurement, and experience rather than theory or pure logic is empirical.
• Analytical research reserves the precision, usefulness, and relevance of data for further investigation and more critical evaluation, and never quickly jumps to a baseless conclusion.
• Critical research undergoes a thorough investigation and scrutinizes both the merit and fault of a work.
• Methodical means a researcher follows standard and fixed procedures.
• Logical research uses the fundamental rules of thought, reason, and truth as the basis for presenting ideas and achieving conclusions.
• Replicable research is where external or independent researchers repeat someone else’s research and use similar methodologies with a desire to yield the same results as that of the original one.
• Innovative research contributes to the advancement of knowledge.
• Ethical research presents unbiased data.
• It is a scientific process that entails observation, conceptualization and design, collection and documentation, analysis and interpretation, and communicating the results thereof the critical and

  essential information.


  Research
• Four Importance of Research:

  1 To discover truth and knowledge.

  2 To find answers to some questions.

  3 To find solutions to some problems.

  4 To maintain innovation.
• It means the fundamental rules of thought, reason,and truth.


  Logic
• When an independent group of researchers

  copy someone else’s work to arrive at the

  same results as the original data. 


  Replicable
• It strengthens the validity of your results


  Replication
• Innovative research contributes:

  -education

  -society

  -economy

  -politics

  -business

  -medicine.
• Research must result in scientific knowledge that is unbiased, neutral, and not offensive.
• 2 Value of Research

  -Reduces Risks

  -Better Reference
• The value of research is that it brings orderliness and a clearer direction of organizational or individual endeavors that help reduce risk.
• The value of research is that it gives a better reference in the process of decision-making and in solving societal,

  behavioral, educational, and political

  problems.
• Research enhances and advances knowledge spread in school.


  Education
• Research helps reduce risks, and guides management in the process of decision making and in solving financial, production, and marketing problems.


  Business
• Research is crucial in healthcare, technology, and social policy among various fields.


  Society
• Research can help organizations understand and interpret supply chain and consumer trends and preferences.


  Economy
• 8 Characteristics of Good Research

  1 Empirical

  2 Logical

  3 Analytical

  4 Critical

  5 Replicable

  6 Cyclical

  7 Innovative

  8 Ethical