heuristics

• heuristics are information-processing strategies or mental shortcuts that enable individuals to form judgements, make decisions and solve problems quickly and effectively.
• base rate fallacy is a type of bias in which decision, social perceptions and judgments are influence more by vivid memories and experiences than statistical facts.
• anchoring heuristic is an information processing strategy that involves forming judgements based on the first information received about an idea or concept.
• availability heuristic is an information processing strategy that enables individuals to form a judgement, solve a problem or make a decision based on information that is easily accessible.
• representative heuristic is an information processing strategy that involves making a categorial judgment about an idea, event or person based on their similarity to either item in the category.
• affect heuristic is an information processing strategy that involves using emotions to make a judgement or decision, an individuals current state of emotions can guild and influence their decision making.