proposed by Charles Darwin in the 19th Century.
The main principle of the theory is natural selection -> The idea that any genetically determined behaviours that enhance an individual’s chances of survival will continue to future generations.
Those with the most adaptive genetic behaviours reproduce and their offspring too have the adaptive genetic behaviours, enabling their survival.
It happens naturally in nature, no one decides which characteristics are advantageous, but the possessor of such characteristics are the most likely to survive