racism: orientalism EDWARD SAID (1978)
'orient' is a semi-mythical construct, an abstract of the west
mixture of racist and romanticised stereotypes have formed - 'orientals' are presented as lazy, suspicious, gullible, mysterious, untruthful, weak, barbaric and irrational. ctrl of the outgrp identity
allows for a contrasting presentation of westerners as hard working, fair, wise, open, honest, capable, civilised and rational
these norms est and maintained by colonial rule, academia studies and media depictions
also creates a worldview which justifies western colonialism, imperialism and political interference