imported

• Globalization is the increasing economic, political, and cultural integration, and interdependence of diverse cultures -- the worldwide integration of humanity
• Expect more from technology and less from one another
• Diversity factors

  • Age
  • Language
  • Gender
  • Race
  • Ethnicity
  • Ability
  • Religion
  • Education
  • Marital status
  • Sexual orientation
  • Income
• Cross-cultural communication

  Understanding caused by misperception, misinterpretation, and misevaluation
• Technology influences society's communication ten years from now
• Culture

  The set of values, conventions, or social practices associated with a particular field, activity, or societal characteristic
• Technology changes how we communicate and interact with others
• Communication becomes more effective with the new culture introduced by technology
• Culture

  The set of shared attitudes, values, goals, and practices that characterizes an institution or organization
• Core Cultural Dimensions

  • Race and Ethnicity
  • Gender Roles
  • Age Diversity
  • Physical Disability
• Flight from Conversation

  Affects how we communicate
• Cultural background affects how individuals view the world, what they value, and how they interact with others
• Effective communication and the ability to understand cultural differences are skills that are deficient in today’s society
• Flight from Conversation


  Introduces a new culture by technology
• Reflective Assessment: Write down the sample texts or utterances by completing the table. Give at least three sample texts or utterances for each
• Factors determining language registers

  • Audience (who), Topic (what), Purpose (why), Location (where)
• Consultative Register

  Standard form of communication used when consulting an expert, language used is more precise, formal with societal expectations
• Languages vary according to either the user or its use
• Static Register

  Communication style that rarely or never changes, language is "frozen" in time, content, and form
• Intimate Register

  Private communication reserved for close family members or intimate people, best avoided in public and professional situations
• Critical readers, thinkers, and writers get intellectually involved. They recognize that meanings and values are made, not found, so they pose pertinent questions, note significant features, examine relationships, and consider credibility of what they read, see, or hear
• Register

  A variety of a language appropriate in specific situations, referring to degrees of formality in language use
• Formal Register

  Language used in formal settings, follows a commonly accepted format, usually impersonal and formal
• Objective Assessment: Four options are given for each number but one of them is incorrect. Cross out the wrong word
• When you read critically, you recognize the literal meaning of the text, make inferences about implicit or unstated meanings, and then make your own judgment in response
• Language registers or styles

  • Static Register
  • Formal Register
  • Consultative Register
  • Casual Register
  • Intimate Register
• Week 2

  Varieties and Registers of Spoken and Written Language
• Casual Register

  Informal language or conversational tone used by peers and friends, general words rather than technical, may include slang, vulgarities, and colloquialisms
• Multimodal approach

  Integration of different modes of texts to create meaning and convey messages. Takes into account how semiotic systems fulfill the purposes of the text, the audience and context, and how these choices work together in the organization and development of information and ideas
• Visual literacy

  The ability to decode, interpret, create, question, challenge, and evaluate texts that communicate with visual images as well as, or rather than, words. Visually literate people can read the intended meaning of visual texts, interpret the purpose and intended meaning, and evaluate the form, structure, and features of the texts
• Reading texts

  Most people think of words on a printed page when talking about reading texts. However, technology advancements allow information to be received in various ways. It is essential to be able to "read" critically not just written texts but visuals, sounds, and spoken texts as well
• Texts


  • Works that readers, viewers, or listeners invest with meaning that can be critically analyzed. These texts can also be termed as messages
• Critical evaluation of messages and images

  Consider the writer, purpose, audience, content, and context of visual texts. Critically evaluate images like any other source to determine their quality, reliability, and appropriateness
• Appropriate literacy skills are needed to scrutinize, navigate, search, and draw relevant meaning from electronic text
• Visual literacy

  Includes decoding, interpreting, creating, questioning, challenging, and evaluating texts that communicate with visual images
• Electronic text is far more complex than static printed text
• Multimodal texts can be delivered via different media or technologies such as live, physical (printed paper), or digital (electronic)
• Visual images

  • Help the reader read and understand text. Visual information can support reading and help make meaning of texts. Visual images are increasing in importance as most information is presented as a combination of words and images
• Simple and easy-to-use media and production tools are readily accessible in the World Wide Web
• Multimodal texts can be created in various mediums such as paper, digital, live, or transmedia