One of the goals of growth is to improve profitability. Profitability is a measure of how efficiently a company generates profit relative to its revenue or investment
Retrenchment
Involves a business scaling down its operations as it evolves and can involve:
Reducing the size of the workforce
Closing less profit outlets
Exiting existing markets
retrenchment can help a business to reduce costs and is particularly relevant for businesses who’s objective is to survive
Organic growth
Organic growth is growth that is driven by internal expansion using reinvested profits or loans
Organic growth (internal) is usually generated by
Gaining a greater market share
Product diversification
Opening a new store
International expansion (new markets)
Investing in new technology/production machinery
Product diversification
Product diversification opens up new revenue streams for a business
Firms may spend money on research and development, or innovation to existing products to help create a new revenue stream
Growing organically
Firms will often grow organically to the point where they are in a financial position to integrate (merge or buy) with others
Advantages of internal (organic) growth
The pace of growth is manageable
Less risky as growth is financed by profits and there is existing business expertise in the industry
The management knows & understands every part of the business
Disadvantages of internal (organic) growth e
The pace of growth can be slow and frustrating
Not necessarily able to benefit from lower unit costs (e.g. bulk purchasing discounts from suppliers) as larger firms would be able to
Access to finance may be limited
External (inorganic) growth
Firms will often grow organically to the point where they are in a financial position to integrate (merge or takeover) with others
Integration in the form of mergers or takeovers results in rapid business growth and is referred to as external or inorganic growth
A merger occurs when two or more companies combine to form a new company
The original companies cease to exist and their assets and liabilities are transferred to the newly created entity
A takeover occurs when one company purchases another company, often against its will
The acquiring company buys a controlling stake in the target company's shares (>50%) and gains control of its operations
What is one reason companies pursue mergers and takeovers?