PM

• Form - This is the physical thing created, or in the case of a service, it is the sequence of steps by which the service will be created.
• Creativity - It is described by Craig Wynett (senior manager at P&G) as “the everyday task of making non obvious connections.”
• Crowdsourcing - It is kind of open idea solicitation wherein many firms have recently gone online to obtain product ideas from their customers efficiently.
• Lead Users - The customers associated with a significant current trend.
• Top Managers - They should maintain control over innovative projects while allowing employees to contribute significantly to the work.
• Open Innovation - The process a company employs to externally search for research, innovation, new technologies, and products.