Mary Whitehouse - “Clean-Up TV campaign”, 1964 -> “National Viewers’ & Listeners’ Association” (1965) –> Whitehouse much mocked, but by mid 1970s NVALA had significantly higher membership than any political party
1965 Douglas Home resigns and Edward Heath is elected new Conservative leader (1st elected by secret ballot of Conservative MPs: Heath an “unknown quantity”, but clearly a “moderniser” & “technocrat”, very committed to taking Britain into the EEC
March General Election – big win for Lab – clear nationwide shift in its favour –> clear mandate with a majority of 98 -> Just under Macmillan’s 100 majority 1959 win
1968 – Apollo 8 “Earth Rise” photo – huge impact on people, who for first time saw Earth “hanging” in the vastness of Space – prompted awareness of environmental issues