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Segments of the General Environment
Demographic Segment
Income Distribution
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Cards (4)
Understanding how income is distributed within and across populations informs firms of different groups’
purchasing
power
and discretionary
income.
Of particular interest to firms are the
average
incomes of
households
and
individuals.
Although India has poor
infrastructure
, its consumers are in a better position to
spend.
it is important for most firms to identify the
economic
systems that are
most likely to produce the most
income
growth and
market
opportunities.