How our behaviours are determined by our environment. It is studied experimentally, often with animal subjects
What is the Law of Effect within the behavioural paradigm?
It's the consequences that come from a behaviour which can be pleasant or unpleasant, and how behaviours that are rewarded tends to be repeated
What is the cognitive paradigm?
Focuses on unobservable mental processes and their observable effects, and are usually tested with computers where inputs are processed and transformed into outputs. It is studied experimentally, often with human subjects
What is the biological paradigm?
Focuses on finding physiological correlation with behaviours and genetic contributions to behaviours. It is also about how mental processes are realised in the brain and how such functionality evolved.
What is confirmation bias?
People seeking out information that confirms their beliefs, so the occurrence of the expected or favoured events are increased
What is bias?
Factors that affect the data that are obtained in a study
What is sampling bias?
When the study sample is not representative of the population to which you wish to generalise the study conclusions to
What are expectation effects?
Bias that are from either participants or experimenter expectations.
What are the 4 participant expectations?
Placeboeffect
Stereotype effect (threat to your belief)
Demand effect
Hawthorne effect (participants are aware they are being tested)
What is 1 experimenter expectation?
Rosenthal effect (high expectations lead to high performance)
What is operational definitions?
Defining variables in terms of the methods used to observe/measure/manipulate them
What is the difference between single and double blind research?
Single-blind is where only the experimenter knows the test, while double-blind is when neither knows what the interventions and outcome would be