Data

• qualitative data

  • Info that is not shown in numbers
  • E.g. Interviews, focus groups.
•   quantitative data

  • Info that is shown in numbers.
  • E.g. rating scale, time, frequency, strength.
• open-ended survey

  • Great for exploring attitudes, opinions and experiences.
  • They provide an opportunity to share their thoughts and feelings in their own words
  • Strengths - Rich detailed data
  • Limitations - Time consuming
• • Objective data - can be observed and measured according to certain criteria physiological responses such as heart rate, brain waves, body temp, electrical conductivity.
  • Strengths - provides numerical dat, can be anaysied quickly
  • Limiations - lacks detail e.g. why is my heart rate spiking.
• • Subjective data - Captures opinion and a checklist, rating scale and Likert scale make them easier to analyse statistically.
• • Focus group interview - a small group of people who are brought together to discuss a particular topic or issue in-depth.
  • Strengths - Allow for the collection of data from participants simultaneously.
  • Limitations - quality of data collected can be affected by group dynamics.
•  

  • Individual interview - useful for exploring individual experiences, attitudes, beliefs and behaviours.
• • Structured interview: Researcher asks a set of predetermined questions.
  • Semi-structured interview: researcher asks a set of open-ended questions but also allows the person being interviewed to expand on their answer. 
  • Strengths - gain a deep understanding of experience, attitudes and beliefs.
  • Limitations: Time consuming and expensive.
• • Mixed methods can be used in the collection and analysis of both qualitative and quantitative data
• • Difference between:
  • Subjective data - captures opinion
  • Objective data - measured (actual numbers)
• • Pearson's correlation:
  • Measures the strength of the linear relationship between 2 variables.