Grassroot campaigns

• WHY do grassroots campaigns?

  SOMETIMES more effective than Top-down campaigns as they may face resistance from communities
• West Africa: Ghana

  Ghana Red Cross women's club reduces transmission of the Guinea Worm

  INNOVATIVE: teachers WOMEN who are more vulnerable and central in the spread of the disease as they are responsible for sourcing water


  RESPONSIBILITIEs:

  Monitor and report new cases

  Ensure infected people do not contaminate water sources

  Use and distribute water filters to remove the vector water fleas

  Treat water sources with LARVICIDES

  SUCCESS: WHO: ~180k in 1989, to 0 in 2010
• They work on the specific norms and conditions of communities

  to target areas of potential risk or strengths