Ditton and Duffy (1983) found that 46% of media reports were about violent or sexual crimes, yet these made up only 3% of all crimes recorded by the police
Graffiti is the marker of deviant urban cool, but corporations now use it in a 'guerrilla marketing' technique called 'brandalism' to sell everything from theme parks to cars and video games
Media causing crime and deviance through labelling
Moral entrepreneurs disapprove of some particular behaviour and use the media to pressure authorities to 'do something' about it. This can result in negative labelling of the behaviour and possibly a change in the law
An exaggerated over-reaction by society to a perceived problem, usually driven or inspired by the media, where the reaction enlarges the problem out of proportion to its real seriousness