Propaganda

• Propaganda


  Latin≈ Propagare≈ spread information

  Intention: manipulate the attitude and way of thinking of a person

  Systematic effort

  Persuade and believe an idea

  Promotes someones point of view
• Bandwagon


  by telling them others are doing the same thing
• Testimonial


  using words from famous people or authority figures
• Repetition


  repeats a certain symbol or slogan
• Glittering Generality


  aka Emotional Words

  words that are strongly positive about a topic
• Transfer


  aka Association

  positive and negative qualities of one topic to discredit or make another acceptable
• Name-Calling


  Inverse of glittering generality

  not widely used

  Directly attacks the opponent

  uses pejorative name
• Snob Appeal


  purchase of an object makes your social status elevated
• Plain Folk


  endorses a product that can fit in their everyday life