Para 4: unethical, neuromarketing and manipulation
• P: despite its benefits, neuroscience becomes ethically questionable when used in commercial contexts such as neuromarketing.
• E: eye-tracking and EEG technologies can bypass social desirability bias and reveal subconscious consumer preferences, as demonstrated in Volkswagen’s “The Force” campaign.
• E: however, Wilson et Al. (2008) argue that this allows companies to manipulate choices and undermine consumer autonomy. With no formal ethical regulations in place, marketing firms may exploit neurological data for profit, even when incidental medical findings go unreported. (Nelson, 2008)
• L: this raises concerns about privacy, consent, and the misuse of sensitive data, making such practises ethically problematic.