Chapter 4

• Key Innovation Activities

  1. Recognizing Oppurtunity
  2. Creating Alternative Options
  3. Selecting and Refining Options
• Recognizing Opportunityppurtunity - the focus of this activity is on understanding the problem and not creating a solution.
• Creating Alternative Options - This involves the iterative application of creation and prediction logic to arrive at a large number of potential solutions to increase the probability of finding a good one
• Selecting and Refining Options - this begins with generating information about the options
• Prototyping - the early and rough testing of ideas and their
• Feasibility - is a preferred way to generate this information